Truist Foundation: Empowering Atlanta Entrepreneurs

WITH FUNDING, MENTORSHIP AND REAL-WORLD EXPERTISE, TRUIST FOUNDATION IS HELPING EMORY'S START:ME ACCELERATOR TURN BUSINESS DREAMS INTO ENGINES OF COMMUNITY GROWTH.

For many aspiring entrepreneurs, the biggest hurdle isn’t passion or ambition. Often, it’s access to mentors, networks or the know-how to turn an idea into a thriving business. That’s where Emory’s Start:ME Accelerator, powered by Goizueta Business School’s Business & Society Institute, steps in.

The 14-week program pairs micro-entrepreneurs from underserved Atlanta communities with expert instructors and professional mentors — volunteers from companies like Truist — who guide them through market research, financial modeling and brand strategy. The result: community-rooted businesses that create jobs, build wealth and transform lives.

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