"I dabble in lead generation via LinkedIn advertising."
I'm currently a Senior Marketing Campaigns & Communications Manager for WIKA USA. WIKA is a German company that provides measurement instrumentation (think pressure gauges and temperature measurement) to various industries all over the world. I work in the American corporate headquarters, heading up content creation, internal and external communications, and email nurture campaigns. I dabble in lead generation via LinkedIn advertising. A good bit of my time is spent working with our in-house subject matter experts on creating new content for blog posts, white papers, case studies, infographics, etc. that I then distribute via various marketing campaigns.