Start:ME Spotlight:

Moisture Love

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Entrepreneur

Jeannell Darden

Community

Southside

What the business does

Plant based products for women with curly hair that desire a higher degree of moisture

What is this story behind Moisture Love?

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"I had no idea it would be so hard to find moisturizing products."

My mom taught me how to style hair as a child and it became my job to do her and my sister's hair every weekend. Over time I fell in love with hair, and I did other's hair for money. Although I made other people beautiful, I hardly felt beautiful myself. I'm the only dark skinned child of my 3 siblings, and was often called ugly and perceived as mean. I became obsessed with my long hair feeling that it made me pretty. The summer before college, my mother gave me a chemical relaxer and 2 weeks later I colored my hair. Over the next 3 years, my hair continued to fall out, and in my 3rd year at Georgia Tech, I cut my hair really short to wear my natural curls. It needed to be cut because it was damaged, but also so I could release the insecurity that I had with hair. I had no idea it would be so hard to find moisturizing products. After reading Madam CJ Walker's book, and being introduced to shea butter, I rekindled my love for beauty and decided to start making my own products. In 2011 I launched my first beauty brand called Coco Curls, and in 2016 we launched again with Moisture Love because we wanted to elevate our brand story.

Love is more then just part of the name of your company. Can you share a little more about how love influences what your company does?

"We know the #1 issue women with curly hair have is moisture, but loving themselves and their hair is a close second."

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We know the #1 issue women with curly hair have is moisture, but loving themselves and their hair is a close second. I had a hard time loving and embracing my own beauty. Hence, we named the brand Moisture Love! We want women to fall in love with themselves and their hair again. Our brand helps them accomplish that!

What is your favorite Moisture Love product and why?

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"My favorite is the Gentle Embrace Hydration Shampoo."

My favorite is the Gentle Embrace Hydration Shampoo. I spent a lot of time formulating this product and it is very different from most shampoos in the market. It cleanses and hydrates the hair all at the same time!

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