Start:ME Spotlight:

Doorway

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Entrepreneur

Joi Faison Saleem

Community

East Lake

What the business does

Office support and organizational consulting services for small businesses and entrepreneurs

What motivated you to start Doorway?�

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"Behind my 50 minute wait for 10 chicken wings, there was probably an overwhelmed entrepreneur"

Chicken wings and overwhelmed entrepreneurs. I made the link in my mind (which works in systems, by the way), that behind my 50 minute wait for 10 chicken wings, there was probably an overwhelmed entrepreneur that didn�t have their systems together. I did some community digging amongst other small businesses and found most of them facing some sort of struggle in�how�business was being done, be it small frustrations with daily tasks to major stressors with larger projects. I was inspired to use my administrative and economic background to ease some of that entrepreneurial chaos by organizing, reviewing, and creating smooth business processes.�

Can you explain the organizational systems you set up for businesses?� � �

"We start with what causes headaches in a business' processes."

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We start with what causes headaches in a business' processes. What is a business owner worried about, keeps them up at night? From there, we offer customized systems to better manage day-to-day operations, financials, client relationships, and the looming email inbox. Depending on the client preference, we apply tech tools to enhance system performance, such as Quickbooks, Wave, Trello, Hubspot, Zapier, Gsuite and more.�We also offer process review for those who feel pretty confident in their systems and need another eye for questions and improvements.�

You have great design skills too! How has that helped your business?

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"[My design skills] add a splash of creativity and fun to the way I design business processes."

My design skills give my services a professional and polished look. They also point to my artistic side and add a splash of creativity and fun to the way I design business processes.

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